Product & Service Management

It’s reasonable to deduct that a product is anything tangible or intangible which a consumer is willing to pay money for. It’s a company’s revenue stream. For any product to be successful, the quality of the product should be good and market research needs to be conducted in order to see if there’s a market for the product. Product marketing is important because it presents your product to your targeted audience. Right targeting for the product has always been the prime issue in every marketing department in every business.

Product Marketing

Marketing

Product marketing conducts researches to understand which features are required for customers to buy and which ones could help tell a fascinating story.

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Segmentation

With Enhencer bring the data mining power into your market research and obtain crucial results with high precision and little time.

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Personal Promotion

Predict the return for certain promotions for products. Make the promotional strategies more dependable and more influencing then ever using Enhencer.

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Pricing

Attain competitive pricing to increase the sales volume using the market research data with the machine learning algorithm power that Enhencer offers.

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Stock Prediction

Product marketing conducts researches to understand which features are required for customers to buy and which ones could help tell a fascinating story.

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Custom Recommendations

Learn customer behaviors from the sales/marketing data  and provide recommendations to each of your unique customers making them feel special and more satisfied.

Marketing

Product marketing conducts researches to understand which features make the customers buy and which ones could help to tell a fascinating story. What should a business come up with to differentiate the product from the competitor’s, deciding the products positioning and making sure customers can fully understand the product’s purpose. However, determining these factors from the market research data can be tedious and time-consuming.

Using Enhencer as the data analysis tool, bring down the market research time from days to minutes.

  • With the machine learning algorithm, aid the product marketing department to create a successful product.
  • From the market research data, obtain the roadmap of a product strategy in terms of features.
  • Using Enhencer, learn Customer knowledge and insights for the product in a matter of minutes.
Product Marketing

Segmentation

Product segmentation provides a strategy for a company to scatter the risk of selling costly product across different customer segments. The goal of a well-executed product segmentation strategy is to sell products to the right segment of customers in order to create a better picture of the product in the market. This requires constant market analysis of the market research data to identify right market for customers. Using conventional technique is believed to provide slow and unreliable results that can do more harm than the blessing.

Enhencer provides unconventional techniques to bring a new perspective to market researches.

  • Using the dynamic Segmentation, find the right market for the right products.
  • Let your data guide you while defining strategies to maximize the profit.
  • With Enhencer, bring the data mining power into your market research and obtain crucial results with high precision and little time.

Personal Promotions

Promotion is the voice of the company which sends out brand’s message to the audience. Promotional products allow people to see the brand and recognize it. Determining the right promotion for the right product to target the right customers can be more complex than it sounds.

Enhencer makes it easy to predict the return of certain promotions for certain products and can make a crucial difference in marketing strategies.

  • Predict the return for certain promotions for certain products.
  • Use the dynamic segmentation technique to divide both the products and customers into segments for promotional strategies.
  • Using Enhencer, make the promotional strategies more dependable and more influencing than ever.

Pricing

The most obvious effect pricing will cause is to increase or decrease the sales volume for any business. Pricing can have both short-run & long-run effects. Setting a price below the cost can lead to a loss in short-run but can have significant positive effect in long-run. Deciding the price can be very challenging as there are too many factors contributing when setting a price for the certain product.

Analyze all the factors with Enhencer while setting a price such as time limitations, regions, product categories, customer segments and many more.

  • Attain competitive pricing using the market research data with the machine learning algorithm power that Enhencer offers.
  • Obtain the short-run effects and predict the long-run effects of certain pricing strategy.
  • Use the data mining techniques to learn how sensitive your customers are to changes in price.

Stock Prediction

Most businesses have to be very accurate when it comes to ordering supplies to meet the demand of its customers. An overestimation of demand leads to excess inventory and high costs of storage. Underestimating demand means many valued customers won’t get the products they want. This is why accurate stock and inventory prediction is very important. This requires advanced knowledge of forecasting and advanced statistical tool. However, most cases this accurate forecasting can be time consuming and inefficient.

With Enhencer acquire the ability to effectively forecast demand impacts the total flow of materials and coordination of their delivery throughout the supply chain.

  • Using the predictive power of Enhencer reduce the margin of error while predicting the market demand and managing the inventory.
  • Bring down the whole forecasting phase from hours to minutes.
  • Make these complex analyses in the simplest manner possible in a radical way using machine learning algorithms.

Custom Recommendation

Most of the time customers don’t know what else to buy along with a specific product. Personalized Recommendation can lead to more sales by providing your customers with more relevant options based on their taste and shopping behaviors. However, this requires extensive analysis of the customer behaviors from the sales/marketing data and unlike the scientific studies, human belabors are hard to predict and interpret.

Bring down the intricacy of market research data and learn customer behaviors and provide the best custom recommendations to make your customer feel special.

  • Using Enhencer suggest the right products to right customers based on their behavior and purchase history.
  • Provide recommendations to each of your unique customers making them feel special and more satisfied.
  • Learn the customer behavior using the machine learning algorithms in the simplest manner possible.